- Mars, Incorporated announces new coral reef restoration event for 2023, bringing together conservation and science partners across government, NGO and business sectors for one of the largest single restoration events in the world
- ‘The Big Build’ conservation effort will plant 30,000 coral fragments using 2,000 reef stars over four days and highlight the power of partnerships to deliver restoration at scale
- Initiative aims to help accelerate the business’ ambitions to restore over 185,000m2 of reef at multiple sites around the world by 2029
- Comes as Mars makes progress with its restoration efforts at Hope Reef, in Spermonde Archipelago, Indonesia with coral cover increasing from 2% to 70% since construction
- Frank Mars, Chairman of Mars, Incorporated, believes collaborative action will be “critical” to drive coral restoration at scale
McLean, VA (June 27, 2022) — Mars, Incorporated has today announced plans for a new coral reef restoration event for 2023, “The Big Build,” which will bring together conservation, scientific and NGO partners for one of the largest single restoration events in the world.
This massive partnership initiative responds to the world’s urgent oceans crisis which scientists predict will erase 90% of coral reefs by the 2040s with potentially devastating impacts for the more than 500 million people who depend on coral reefs for their livelihoods.
The Big Build has been designed to highlight the importance of cross-sector partnerships to deliver restoration at scale. From July 9 - 15, 2023, the event will convene partners to plant 30,000 coral fragments using 2,000 reef stars.
The event will take place in Spermonde Archipelago, Indonesia, where Mars spent the past decade working closely with local communities, a local university, several government agencies, NGOs and critical industries to establish one of the world’s largest coral reef restoration programs. By galvanizing partners for The Big Build, Mars aims to provide advanced training for participants to help enhance global capacity to deliver restoration practices and programs at scale, to accelerate the pace of change that is possible.
Frank Mars, Chairman of Mars, said: “Driving investment and building coalitions to restore coral reefs is mission critical. We need a united approach to stem the tide of this threat to our oceans. By joining forces with the public, private, NGO and scientific communities for hands-on coral restoration and knowledge sharing, we believe we can accelerate the pace of restoration globally.”
Mars’ approach to coral reef restoration follows the company’s belief in working with the communities where Mars operates to develop innovative ways to ensure farming and local livelihoods are sustainable. Since 2011, Mars has been continuously developing and refining a low-cost, replicable method of coral reef ecosystem restoration through the Mars Assisted Reef Restoration System (MARRS). This method is based on installing a continuous web of “Reef Stars”— hexagonal sand-coated steel structures with coral fragments attached —covering barren coral rubble fields and gaps between the remaining live coral on the reef.
Globally, Mars and partners have installed more than 55,000+ Reef Stars incorporating 825,000+ coral fragments, which also includes one of the world’s largest restored coral reefs located in the Spermonde Archipelago.
Key results of conservation and local economic impact across the project to date include:
- Within 28 months, “reef stars” have increased coral cover from 2% to 70%
- Fish populations are still recovering, and have already increased by 175% resulting in more than 25,000 fish per hectare
- The number of fish species present at the reef has increased by 10% over the same time period
- New coral species settle underneath and onto the reef stars, driving coral cover, leading to further recovery of the reef community
The Big Build forms an important part of Mars’ petfood brand SHEBA®'s ambitions to restore more than 185,000 square meters of coral reef – roughly the size of 148 Olympic swimming pools – at sites around the world by 2029. This effort will include all national partners trained in MARRS and will provide training to numerous partners from different sectors to contribute to the mass restoration effort. This feat will be achieved with MARRS-trained teams that can restore damaged reefs at a greater speed, larger scale and lower cost compared to other approaches – where experienced teams of four divers can install 500 reef stars in just two days.
Professor David Smith, Mars Chief Marine Scientist, said: “Coral reefs are the heart of our oceans, and we are proud that our efforts around the world to restore and regenerate these precious ecosystems are already showing exciting results and having a positive impact on local communities.
The MARRS restoration technique is a low-cost method of reef restoration that has true ability to scale. By training more partners on the technology, while working closely with the scientific community to identify what’s needed to deliver resilient coral reef restoration at global scale, we hope we can help change the course of our coral reefs and our collective future for the better.”
For more information, visit https://buildingcoral.com/(Opens a new window).
ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This common purpose unites our 140,000+ Associates. It is at the center of who we are as a global, family-owned business, and it fuels how we are transforming, innovating, and evolving to make a positive impact on the world.
Every year, our diverse and expanding portfolio of quality confectionery, food, and pet care products and services delight millions of people and supports millions of pets. With almost $45 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing, pet welfare and comprehensive veterinary care with AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to act every day to help create a better world tomorrow in which the planet, its people and pets can thrive.
For more information about Mars, please visit www.mars.com(Opens a new window). Join us on Facebook(Opens a new window), Twitter(Opens a new window), Instagram(Opens a new window), LinkedIn(Opens a new window) and YouTube(Opens a new window).
MEDIA CONTACTS FOR THIS PRESS RELEASE
Mars, Incorporated
Dan Strechay
[email protected]
