Rice is the world's largest food source — however, it's a big emitter of methane gas, a key contributor to climate change – but also with big opportunities to help achieve net zero by 2050.
Fifth-generation rice farmer Jim Whitaker and his daughter, farmer and conservationist Jessica Whitaker Allen, are working to slash rice's environmental impacts with innovative, sustainable farming practices. They’re also suppliers for our Ben’s Original brand — growing rice that’s not just delicious, it’s climate conscious.
During their TED(Opens a new window) premier, the father-daughter duo shared how they're keeping their family farm in Arkansas profitable while sharing climate-smart farming practices with their neighbors — and, eventually, the rest of the world.
"If you take care of the planet, it will take care of you," says Jessica.
